Pete, as part of his job description, that I think he made up himself, keeps a look out in the media for competitor information and general market information. I think he calls it market intelligence.
Pete, has finally come up trumps, the team has made it in to the national press for something which doesn’t involve litigation or Parliamentary select committee questioning.
Pete recons the team could even get some sort of CEO recognition for generating media coverage (AVE) – quite exciting.
Even though it is not the Financial Times it is still quite an achievement, according to Pete.
And it is something that the team is good at.
Unfortunately it is the Daily Mail (online), but luckily not the side bar of shame.*
Lunch in the sun.
not sure we’ll get any CEO acclaim.
* they are in the photo. Honest.